Key Responsibilities
Perform keyword research and competitor analysis.
Plan and execute on-page and off-page SEO activities.
Optimise website content, titles, meta descriptions, headings, URLs, and internal links.
Monitor keyword rankings, organic traffic, and SEO performance.
Work with content, development, and design teams to implement SEO recommendations.
Identify technical SEO issues and coordinate with developers for resolution.
Manage link-building and digital outreach activities.
Prepare SEO reports and performance analysis.
Stay updated with Google algorithm changes and SEO best practices.
Required Skills
1–3 years of experience in SEO.
Good understanding of On-page, Off-page & Technical SEO.
Experience with Google Analytics / GA4 and Google Search Console.
Knowledge of keyword research tools.
Understanding of website structure, HTML basics, meta tags, sitemap, robots.txt, etc.
Good written communication skills.
Analytical and problem-solving mindset.
Good to Have
Experience with WordPress / Shopify / WooCommerce.
Knowledge of SEMrush, Ahrefs, Ubersuggest, Screaming Frog, etc.
Basic understanding of content marketing.
AI tools for SEO research and content optimisation.