Client overview
Sales India is a leading consumer electronics retailer operating a large network of showrooms across the state. They specialize in home appliances and consumer electronics—including refrigerators, televisions, air conditioners, washing machines, and related products—sold through physical showrooms and a growing online channel.
The business serves customers statewide with 40+ electronics showrooms, Microsoft Dynamics NAV (ERP) for back-office operations, and a legacy eCommerce storefront that was not synchronized with showroom inventory or delivery workflows for bulky appliance orders.
Problem statement
Why their existing system was holding back growth across electronics showrooms:
- Inventory mismatch — Stock levels for fridges, TVs, ACs, and washing machines differed between ERP, showrooms, and the online store, causing lost sales and customer dissatisfaction
- Manual operations — Showroom transfers, delivery scheduling, and order updates relied on phone calls and spreadsheets, slowing fulfillment for large appliances
- Disconnected systems — ERP, eCommerce, and showroom floor systems did not share a single source of truth for models, serials, and availability
- High delivery cost — Inefficient routing and duplicate stock across showrooms increased the cost of delivering heavy consumer goods
- Customer data duplication — Customer profiles and warranty records existed in multiple systems with inconsistent data
- Operational delays — Order processing and inventory updates lagged by hours or days, delaying installations and deliveries
Our solution
IBOON designed and delivered a unified commerce platform integrating ERP, inventory, eCommerce, and fulfillment—built for multi-showroom electronics retail. The solution provides a single source of truth across every appliance showroom, warehouse, and digital channel.
Key modules implemented
ERP integration layer
- Bi-directional sync with Microsoft Dynamics NAV for product catalogs, model variants, pricing, and orders
- Automated master data for appliances (fridge, TV, AC, washing machine SKUs) across channels
- Financial and order records kept consistent with ERP
Real-time inventory engine
- Live stock updates from every electronics showroom to the online storefront
- Accurate availability by model and location—fewer cancellations on high-value orders
- Single source of truth for showroom and warehouse inventory
Modern eCommerce storefront
- Mobile-responsive storefront for browsing appliances with OTP login and offer engine
- Payment gateway integration including EMI-friendly checkout flows
- Customer synchronization across showroom visits and online purchases
Multi-location fulfillment
- Intelligent allocation from the nearest showroom with available stock
- Statewide delivery and installation scheduling for bulky goods
- Faster delivery at lower operational cost per appliance order
System workflow
The platform connects every step from ERP to customer delivery:
- ERP / NAV — Master data, pricing, and financial records for all appliance categories
- Data sync engine — Real-time bi-directional synchronization
- eCommerce platform — Customer-facing storefront for TVs, fridges, ACs, and more
- Order processing — Validation, payment, and confirmation
- Inventory allocation — Nearest-showroom stock assignment
- Fulfillment — Pick, dispatch, and installation coordination from showrooms
- Customer delivery — Tracking and delivery confirmation
Technology highlights
- Next.js & React storefront
- Node.js integration services
- PostgreSQL & Redis
- Microsoft Dynamics NAV ERP integration
- Payment gateway & OTP APIs
- AWS cloud infrastructure with CDN
- Reporting dashboard & order management
- Mobile-responsive design for showroom and online buyers
Business impact
After implementing the unified platform, Sales India achieved measurable operational improvements across their electronics showroom network:
40+ showrooms connected
Every appliance showroom operates on one centralized system with statewide visibility.
Single source of truth
Inventory, pricing, and customer data stay synchronized across ERP, showrooms, and online channels for all product categories.
60% faster order processing
Automated allocation and real-time sync eliminated manual coordination for TV, fridge, AC, and washing machine orders.
Statewide fulfillment
Orders route intelligently from the nearest showroom with stock, reducing delivery time for bulky appliances.
Reduced delivery costs
Optimized inventory placement and routing improved margins on every fulfilled consumer electronics order.
Outcome
The digital transformation helped Sales India unify ERP, eCommerce, and fulfillment into one real-time platform—eliminating manual processes and enabling scalable operations across their consumer electronics showroom network.
The platform became the centralized commerce system for appliance inventory, order processing, and statewide delivery across 40+ electronics showrooms.
